Beauty’s Bottom Line: Revlon’s Next Move

In the Black is a new monthly financial column that will appear on Beauty Insider, covering relevant topics in the beauty financial and M&A world. Here, our debut column, which reveals Revlon’s plans for one of its color brands.

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Revlon’s New Positioning Shows The Love

The re-launch of Revlon and tying the brand to an emotional concept, such as love, looks to add context to the product experience, said Lorenzo Delpani, Revlon’s Chief Executive Officer.

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