Calling All Entrepreneurs: How to Launch a Beauty Line

Rose-Marie Swift, a makeup artist for more than 20 years whose work is regularly featured in all of the major fashion and beauty glossies, had her life transformed in the early 2000’s when she began to experience physical, mental and emotional health issues. After an extensive series of tests, she learned that her blood contained toxic levels of heavy metals including aluminum, barium, cadmium, lead and mercury, as well as high levels of pesticides and other chemicals. Rose-Marie was surprised when the technician asked if she worked in the cosmetics industry. After years of rebuilding her own health, Rose-Marie created RMS Beauty, a line of natural color cosmetics, and launched, a website dedicated to exposing the dangers of personal care products. Here’s how Rose-Marie got her groove back—and launched a company—over the past 10 years, in her own words.