Sampling in the Digital Age

Online sampling strategies are more important than ever. Here, executives from Sephora, Space NK, Cos Bar and Bobbi Brown talk about their try-before-you-buy sampling experiences.

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ONLINE BEAUTY AND SAMPLING

Part of a special video series, retailers from Nordstrom, Cos Bar and C.O. Bigelow talk about converting online sampling to in-store sales and who’s doing online right.

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