Arcade Beauty Launches Arcade Beauty Retail

Arcade Beauty has launched a new division, Arcade Beauty Retail [ABR].

Known for innovating sampling solutions for companies such as The Estée Lauder Companies, L’Oréal, Shiseido, and Johnson & Johnson, ABR looks to parlay this sampling expertise to retail-owned brands.

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The Beauty Trends Dominating COVID-19

AI, Brand Loyalty & Sampling Emerge as Key Trends During Pandemic To better understand the fluctuating landscape, Influenster, which was acquired by Bazaarvoice in 2019, conducted a series of surveys…

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Sampling in the Digital Age

Online sampling strategies are more important than ever. Here, executives from Sephora, Space NK, Cos Bar and Bobbi Brown talk about their try-before-you-buy sampling experiences.

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ONLINE BEAUTY AND SAMPLING

Part of a special video series, retailers from Nordstrom, Cos Bar and C.O. Bigelow talk about converting online sampling to in-store sales and who’s doing online right.

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