How AI is Shaping Fragrance

Artificial intelligence and data-driven algorithms are heralding a new era for the fragrance industry, which is being transformed by machine learning. CEW’s Beauty News presents the newest ways that AI-powered technology is reshaping the world of perfumery.

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Beauty Scene: Nest; Biossance; Scentbird

This week’s launches included Biossance’s squalane-infused Tea Tree Collection, Nest’s first retail store and Scentbird’s new line of liquid lipsticks and makeup subscription service. Here’s what’s on the Beauty Scene from three important brands.

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Beauty Scene with Amber Katz

Amber provided CEW Beauty Insider a roundup of what she saw, from a glossy skin-inducing launch at Jergens, to a perfectly-pigmented natural makeup debut from Dr. Haushka to an Instagram-friendly, gilded personal care trio by Scentbird.

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Scentbird Enters Makeup

After securing $18.6 million in funding during the spring, the move is part of the company’s plans to establish itself as a destination for all things beauty.

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Scentbird Enters Personal Care Category

The company, which delivers a 30-day supply of designer fragrances for $14.95, has expanded its model to now offer a namesake collection of hand creams and bath products.

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What scents are Millennials looking for in 2017?

As a fragrance-only sampling platform, Scentbird has a unique purview of the category, particularly when it relates to Millennials. The company fielded over 3.5 million fragrance queries conducted by subscribers on its platform. The top searches of the year may surprise you.

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Scentbird Lands New Funding

The company plans to use the funds to expand its leadership and operations team and ramp up its marketing efforts.

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