One-on-One with Sephora’s Julie Bornstein

Julie Bornstein, Chief Marketing and Digital Officer at Sephora, was a speaker at L2 Think Tank’s recent Global Prestige Forum at Manhattan’s Times Center. Interviewed by L2 Founder and NYU Stern Clinical Professor of Marketing, Scott Galloway, Julie talked about the evolution of the CMO role, the beauty brands she thinks are doing it right and her thoughts on Amazon entering luxury beauty.

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L2’s Scott Galloway, Maureen Mullen on Brands As Media Companies

Tuesday evening kicked off FIT’s first event of 2013 from the Cosmetic and Fragrance Marketing and Management Master’s in Professional Studies Alumni Association titled: Brands As Media Companies. Presented by L2 Digital Think Tank’s Scott Galloway and Maureen Mullen, the event was held at the House of Bumble, and sponsored by The Estée Lauder Cos., and shared with dozens of brand employees (from Estée Lauder, Procter & Gamble and Unilever, to name a few) insights on today’s digital realm. Here, some of the most exciting data. (Photo Caption, from left: Frank Fronzo, The Estée Lauder Companies; Teril Turner, Bergdorf Goodman; Scott Galloway, Founder, L2 Digital Think Tank; Maureen Mullen, Research and Advisory Lead, L2 Digital Think Tank; Peter Lichtenthal, Global President Bumble and bumble and Smashbox; Carly Guerra, ELC & President F.I.T. CAFAA; Alex Fritsch Gil, The Estée Lauder Companies; Mark Polson, Vice President Creativity and Innovation, The Estée Lauder Companies.)

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Scott Galloway on Building His Think Tank

Scott Galloway, a Clinical Professor of Marketing at NYU Stern School of Business, founded L2, a think tank for prestige brands, with the aim of increasing brands’ digital IQs. Professor Galloway spoke with Beauty Insider about how his think tank came to life, his favorite sector of the prestige market and who are likely to be the icons of tomorrow.

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