Ashton Wall, Head of Performance Marketing, Seed Beauty, discusses how ColourPop uses Instagram shopping to drive sales and engagement, as well as influencer partnerships.
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In the beauty sector brick-and-mortar retail distribution, seasonal launch schedules and outsourcing have made building equivalent brands difficult. But ColourPop is proof that it’s possible by using the fast-fashion model to beauty, buoyed a strong social media presence.
In addition to large strategic acquirers and familiar private equity firms, emerging investment firms and rising small-to-midsize multi-brand beauty companies are exercising their purchasing power.
