How Seed Beauty Utilizes Instagram Shopping
July 29, 2019
Ashton Wall, Head of Performance Marketing, Seed Beauty, discusses how ColourPop uses Instagram shopping to drive sales and engagement, as well as influencer partnerships.
Beauty News Tag: Seed Beauty
Seed Beauty Introduces Sister Brand to ColourPop
July 15, 2019
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ColourPop: A Case Study in Building a Beauty Brand on Social Media
October 26, 2015
In the beauty sector brick-and-mortar retail distribution, seasonal launch schedules and outsourcing have made building equivalent brands difficult. But ColourPop is proof that it’s possible by using the fast-fashion model to beauty, buoyed a strong social media presence.
The List of Beauty Acquirers Grows Longer by the Minute
July 7, 2015
In addition to large strategic acquirers and familiar private equity firms, emerging investment firms and rising small-to-midsize multi-brand beauty companies are exercising their purchasing power.
