Sustainability is an Important Consumer Want
Consumers are beginning to hold brands accountable for their sustainability practices, explains Shane Wolf, Global Manager for Redken, Pureology and Mizani, L’Oréal.
Consumers are beginning to hold brands accountable for their sustainability practices, explains Shane Wolf, Global Manager for Redken, Pureology and Mizani, L’Oréal.
Shane Wolf , Global Manager for Redken, Pureology and Mizani, L’Oréal, discusses the internal creative process at L’Oréal, how long it took to take Seed Phytonutrients from ideation to launch, and future goals for the brand.