Edgewell Personal Care Company is looking to growing its share in women’s shave with the acquisition of Billie Inc., a leading U.S.-based consumer brand company catering to women.
Venus is venturing into the clean beauty category with Venus for Pubic Hair & Skin Collection, available now at Walmart and Amazon, and the new Venus Radiant Skin Razor.
Laura Schubert, Co-Founder & CEO, Fur, discusses how COVID-19 has impacted the brand, strengthening partnerships with other brands, social media initiatives and donating to frontline workers.
CEW’s Beauty News presents the brands with pioneering initiatives in prioritizing sustainability in the quest to both look good and do good for the planet.
This week, the team learned about the first fragrances utilizing Artificial Intelligence; a travel razor with special features; VR tech added to a hair color brand; and a company looking to deliver samples via magazine subscriptions.
After conquering the men’s shaving market, direct-to-consumer brand Harry’s is taking on the $1 billion U.S. women’s shaving industry with the launch of Flamingo.
As trends and consumer attitudes change, the personal care category needs to evolve to remain relevant and the shaving sector is no exception. In this special report, Mintel explores how brands can transform and revitalize the shaving category and what opportunities lie ahead.
