Euromonitor: Top 100 Megabrands

Exactly one-quarter of the megabrands are beauty and personal care brands, the second most represented category on the list. Notably, Shiseido broke into the top 50 overall list, and ranked as the number one beauty and personal care brand in Asia-Pacific.

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Laura Mercier Poised for Global Expansion

Prestige makeup brand, Laura Mercier, is entering a multi-faceted restage as it accelerates global expansion plans to achieve its goal of becoming a Top 10 global makeup brand.

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Shiseido Redesigns Toyko Flagship

The prestige brand’s newly-renovated, multi-level store in Ginza boasts a variety of products and services, including hair and makeup styling, a photography studio and beauty classes that deliver pampering and customizable experiences.

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Japanese Beauty Takes Center Stage

K-Beauty may have stolen beauty’s limelight in recent years, but J-Beauty is resurging as a global leader in skin care and makeup, rooted in innovative technology, quality manufacturing and lush formulations.

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Product Watch: January

The New Year is here, and with its entrance comes a flurry of launches. Here’s a breakdown of new product launches along with thier social media and digital outreach strategies.

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Shiseido Buys AI Firm Giaran

The purchase looks to build on the firm’s acquisition of MATCHCo, made earlier this year, and to further expand digital capabilities and allow for greater consumer intimacy through personalized offerings.

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