A survey revealed by Loop Commerce at Shoptalk earlier this week found that Millennials are the “most thoughtful generation” when it comes to gifting, and despite the high priority placed on holiday season gifting, birthdays hold the top spot as the most popular gifting occasion.
In this special report, NPD examines consumers’ perspective on the makeup category and how and why women use makeup, what are their shopping behaviors and purchase influencers, and how to leverage brand awareness and buyer perceptions to capture bigger sales.
First Insight conducted a consumer survey examining retail industry disruptors that could be driving shopping behaviors and purchase decisions. Results revealed a significant gender gap between how men and women shop and make purchase decisions.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
You can adjust all of your cookie settings by navigating the tabs on the left hand side.