Kline: Top Trends in Beauty + 2018 Outlook

In this special report, Kline provides a close look at key drivers of current beauty trends, including gender fluidity, digitalization and “inner beauty.” The report also provides an assessment of the changing competitive playing field due to mergers and acquisitions, and an outlook of the major trends that will influence the future of the industry.

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February’s Top 10 Cosmetics, Skin care and Hair care on Social

Tribe Dynamics shared the top cosmetics, skin care and hair care brands on social media for the month of February, revealing several successful influencer brand programs within each category. Highlights include Neutrogena’s introduction of Nicole Kidman as a global ambassador and Urban Decay’s celebration of its 21st birthday, which was promoted in part by the release of the brand’s new coffee-table book.

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Product Watch February

Check out what marketers from Peter Thomas Roth, DevaCurl, Guinot and others are doing to drive engagement with their newest launches.

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