Top Mass Beauty Brands in Lipstick, Mascara, Anti-Age

Beauty Insider is looking forward to watching what’s in store for the mass beauty market in 2013. To keep a finger on the pulse of the industry, we’ll be tracking some the top performing vendors and brands in various categories throughout the year—and share the news with you. SymphonyIRI Group, a Chicago-based market research firm, reported the latest four-week sales figures ended Dec. 30 with sales including those in supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar chains. Here, Beauty Insider takes a close look at Facial Anti-Aging, Lipstick and Mascara—and a peek into Nail. Results exclude sales of private label products.

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Win Big By Breaking Through the Clutter

Nivea For Men, a top-selling skin franchise—but not the largest—is making a strategic shift in advertising as a result of data showing exactly who buys men’s products in the first place.

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