Leadership Updates at Lauder
July 3, 2019
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Beauty News Tag: smashbox
Kline’s New Amalgam Reveals Beauty’s Cyber Month Winners
December 26, 2017
Based on data from approximately 20 leading retailer websites, Kline’s digital tracking service ranked the best-selling items in the makeup kits category.
Smashbox Talks Success Strategies on Social
December 11, 2017
Partnering with influencers for new launches has helped drive the brand’s success on social, says Jill Tomandl, Vice President, Product Development, Packaging and Innovation, Smashbox Cosmetics.
What’s Coming From Smashbox in 2018
December 7, 2017
Jill Tomandl, Vice President, Product Development, Packaging and Innovation, Smashbox Cosmetics, discusses the brand’s 2018 plans including influencer collaborations and new product launches.
Virtual Beauty: Smashbox, Burt’s Bees’ Digital Approach
April 18, 2017
More and more brands are looking at interactive ways to keep loyal customers loyal and to engage new consumers. Burt’s Bees and Smashbox enter this creative arena with the help of Google and ModiFace, respectively.
Which Beauty Brands Target Millennials Right?
April 4, 2017
Which brands are favored by Millennials? NPD’s Karen Grant points to beauty’s leaders, while brands explain their strategy.
Beauty’s Leading Loyalty Programs
February 17, 2017
A strong loyalty program can be a powerful tool to cement consumer engagement and repeat purchase. Here, some of the most popular loyalty programs by leading beauty brands.
Estée Lauder Q2 Sales +3%, Earnings Dip
February 3, 2017
Makeup’s sales increase of 4 percent, primarily driven by Tom Ford, Estée Lauder and La Mer, were partially offset by lower sales of Clinique and M.A.C.
September’s Leading Beauty Social Influencers
December 2, 2014
For September, Tribe Dynamics explores the use of the word “love” in online conversations, calls out the most talked about collections and analyzes why content connections are so important.
Ones To Watch: Top Beauty Stories for 2013
December 14, 2012
What’s old is new again, especially when talking about the evolution of 2012’s newsmakers as the hottest properties to watch in 2013. Beauty Insider compiled a list of People, Brands, Concepts and Companies to keep an eye on next year, as they’re likely to shape and innovate the industry in the following 12 months.
