SOAP & GLORY GLOBAL VP TALKS BRAND GROWTH

Soap & Glory has tapped a global vice president to foster the brand onto the international scene, namely the US. Here, Sandy Mayo, Vice President of Global for Soap & Glory, shares some news on the brand that’s reinvigorating the bath category, which has recently entered all 850 Ulta Beauty stores and is already a top seller in the segment.

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SOAP & GLORY GLOBAL VP TALKS BRAND GROWTH

Soap & Glory has tapped a global vice president to foster the brand onto the international scene, namely the US. Here, Sandy Mayo, Vice President of Global for Soap & Glory, shares some news on the brand that’s reinvigorating the bath category, which has recently entered all 850 Ulta Beauty stores and is already a top seller in the segment.

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Tribe Dynamics: Top 10 Skin Care Brands on Social in May

Brands that excelled in earned media in May successfully mobilized established beauty influencers to engage in compelling conversations that extended beyond individual products to holistic understandings of beauty and aspirational lifestyles.

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EXPERT COLUMN: BEAUTY’S BLISS MAKER, MARCIA KILGORE

Marcia Kilgore, the founder of Bliss spas, started Soap & Glory in 2006 just after having sold Bliss and having her first son. Now, she’s expanding the bath brand into skin care, one that targets a younger customer with multi-performing formulas and sound bite messages. Here, Marcia talks about her latest endeavor and how her personality plays into her business plan.

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