Traackr’s 2022 Engagement Report for Branded Influencer Content

Trying to find out which platforms work best for which beauty category—and which influencer tier realizes the best engagements rates for both—can be daunting. Data firm Traackr seems to have nailed down the analysis in their latest report where they studied more than 1,000 beauty brands in the U.S., U.K., and France to uncover the average engagement rates by influencer tier and platform (Instagram, TikTok, and YouTube), across four major beauty categories (cosmetics, skin care, fragrance, and hair care).

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Traackr: State of Influence: Beauty 2021 Report

The report highlights how consumer, brand and influencer behavior in the beauty industry have evolved as a result of the global pandemic, social issues and changes in the social platform market.

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New Findings on COVID-19 and Online Shopping

How COVID-19 Has Impacted Online Shopping & Social Media Social media usage and online spending continues to skyrocket during the pandemic. The trend is even dominating the beauty category which…

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Twitter Releases First-Ever #BeautyTwitter Report

Twitter recently partnered with customer experience management platform, Sprinklr, to analyze the top global 400 Twitter profiles and the top 250 hashtags in the Twitter beauty space from July 2019 to July 2020.

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5 Minutes with Younique Co-founder, Melanie Huscroft

With more than $400 million in sales, the Coty-owned company has been valuated at $1 billion. Its secret to success? Virtual beauty parties that sell personalized products paired with a variety of customized boosters.

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Social Standards: Top Prestige Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with prestige cosmetics brands such as Chanel, NARS & Shiseido. This makes these influencers’ audiences a clear target for prestige cosmetics brands looking to invest in influencer marketing. Click below to see the list.

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Social Standards: Top Mass Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences whose audiences overindex with mass cosmetics brands such as Covergirl, e.l. f., and Maybelline. This makes these influencers ‘ audiences a clear target for mass cosmetics brands looking to investing influencer marketing.

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Social Standards: Top Niche Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.

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Influenster: Beauty Through the Generations

Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.

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