With more than $400 million in sales, the Coty-owned company has been valuated at $1 billion. Its secret to success? Virtual beauty parties that sell personalized products paired with a variety of customized boosters.
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with prestige cosmetics brands such as Chanel, NARS & Shiseido. This makes these influencers’ audiences a clear target for prestige cosmetics brands looking to invest in influencer marketing. Click below to see the list.
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences whose audiences overindex with mass cosmetics brands such as Covergirl, e.l. f., and Maybelline. This makes these influencers ‘ audiences a clear target for mass cosmetics brands looking to investing influencer marketing.
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.
Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.
To help brands identify and begin relationship building with breakthrough talent, CEW has partnered with Preen.Me to identify a list of 100 up-and-coming influencers across the makeup and skin care categories.
Erno Laszlo is aiming to modernize its 92-year-old heritage skin care brand by launching several new initiatives aimed at attracting new consumers. Here, CEW Beauty Insider spoke to Kristy Watson, the brand’s Chief Marketing Officer, about Erno Laszlo’s retail growth plans, digital transformation strategy and how the brand is resonating in China.
In this quarterly report from Tribe Dynamics, the company ranks the top beauty brands in earned media performance across major international markets including the U.S., Canada, U.K, France, Japan, Spain and Italy.
In this special report, Tribe Dynamics explores the top 10 hair care brands by EMV from H2 2017 to H1 2018 and analyzes the factors, including trips and training seminars, that helped fuel influencer content creation.
In this special report, Influenster analyzed 6 million reviews on its platform to find out which categories, products and brands are experiencing the most growth and review volume. The report also includes an analysis of its October 2018 Trends Survey, highlighting the most sought-after hair, makeup and skin care trends for the next year.
Over 250 million people utilize Pinterest’s platform for inspiration and ideas, making it a great source to identify potential trends. From grey hair to superfood powders, here’s what the company says will be hot in beauty and wellness for the year ahead.
In this report, Euromonitor explores how technology could redefine consumer experiences over the next 20 years. Emerging concepts include retail outlets shifting into micro experiential centers, at-home robotic assistants, and virtual currency where consumers earn points for spending and promoting fandom on social media.
