Data firm Social Standards investigates consumer concerns and behaviors related to supply chain issues ahead of Holiday shopping with a focus on beauty.
Social Standards investigates consumer conversations around sustainable packaging in Beauty and Personal Care to better understand how consumers are perceiving refillable packaging claims and whether this relatively nuanced interpretation of sustainability may have longer term viability to rival recycling-based claims.
The report investigates consumer DIY conversations in their Beauty and Hair Care routines to uncover some of the detectable changes influenced by pandemic restrictions.
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with prestige cosmetics brands such as Chanel, NARS & Shiseido. This makes these influencers’ audiences a clear target for prestige cosmetics brands looking to invest in influencer marketing. Click below to see the list.
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences whose audiences overindex with mass cosmetics brands such as Covergirl, e.l. f., and Maybelline. This makes these influencers ‘ audiences a clear target for mass cosmetics brands looking to investing influencer marketing.
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.
In this special report, Social Standards analyzed 48 million social posts within the beauty vertical to identify brands, products and ingredients that have been rising in social conversations over the last 3 months with continued growth month-over-month.
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed social conversations around cosmetics, skin care and nail trends.
