What Makeup Will You Be Wearing This Year?

Predicting what consumers will be gravitating towards in 2013 doesn’t take a crystal ball—just a friendly chat with some of beauty’s movers and shakers. And Bluemercury’s Marla Malcolm Beck was a welcome volunteer to talk about what she’s expecting will sell this year.

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HBA Global Keynote Covers the Future of Beauty

To kick off HBA Global’s 20th year of being the beauty industry’s key packaging and product development source, a panel of innovators assembled on stage at the Jacob K. Javits Center Tuesday morning to participate in a panel called “The Future of Beauty.” Panelists included (featured above, from left) Sonia Kashuk, Makeup artist/entrepreneur; Deanna Kangas, President and CEO of Stila Cosmetics; Jim Markham, founder and CEO of ColorProof Evolved Color Care, and Catherine Walsh, Senior Vice President, Coty Prestige, and was moderated by W Magazine’s Beauty Director, Jane Larkworthy. Here, their thoughts on some of beauty’s challenges and opportunities, as well as what “wows” them.

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