BW Confidential: Koreans Prefer Local Beauty Brands

It is estimated that only 15 percent of South Korea’s beauty market is taken up by international brands. Korea’s two market leaders alone, account for between 55 percent and 70 percent of sales, and continue to see impressive growth rates.

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Deciphering the South Korean Beauty Landscape

In collaboration with CEW, Beautystreams is pleased to offer CEW members a unique insight into the South Korean beauty world. Compiled by its international team of experts, including Seoul-based beauty specialists, the report is a comprehensive study of South Korean beauty brands.

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