Macy’s New Story Theme Revealed

The new Story theme at Macy’s offers customers an outdoor-inspired playground from more than 70 brands with a focus on entertaining and recreational activities.

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Niche Excitement

Cassandra Grey, Founder and CEO, VIOLET GREY, discusses why small brands are resonating with consumers.

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New Things, New Ways

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc.; Cassandra Grey, Founder and CEO, VIOLET GREY; and, Rachel Shechtman, Founder & CEO, STORY discuses news ways to change and amply the department store experience.

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Great Brands: Macy’s Beauty Story

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc discusses how the retailer is positioning the store to appeal to the beauty consumer.

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The Story Behind STORY

Rachel Shechtman, Co-Founder, Story, discusses how the concept shop acts like a living magazine to deliver engaging activations that brings brands and products to life in new ways.

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COTY DELIVERS SHARABLE SOCIAL EXPERIENCES WITH STORY

STORY, New York’s ever-changing concept store, unveiled its 35th installation, “Beauty STORY,” in partnership with Coty. The boutique aims to be a canvas for inclusive self-expression, while offering a social media-driven beauty funhouse for consumers.

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