Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc.; Cassandra Grey, Founder and CEO, VIOLET GREY; and, Rachel Shechtman, Founder & CEO, STORY discuses news ways to change and amply the department store experience.
STORY, New York’s ever-changing concept store, unveiled its 35th installation, “Beauty STORY,” in partnership with Coty. The boutique aims to be a canvas for inclusive self-expression, while offering a social media-driven beauty funhouse for consumers.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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