Fastest Growing Mass Categories YTD

Beauty Insider is watching mass-market beauty and is pleased to report that sales in several categories are holding their own. Mass facial cosmetics jumped 4.57 percent to $582,953,600 and lip items grew 4.59 percent to $238,415,400 year-to-date ended April 21, according to SymphonyIRI Group, the Chicago-based market research firm. The categories showing the biggest growth include concealer, with 10.09 percent growth; foundation, which increased 5.48 percent; makeup combo, which saw a 18.43 percent rise; lipstick, which saw a 10.25 percent uptick; eyebrow makeup, with 5.43 percent growth, and nail with a 5.5 percent increase. Here, some of the leading brands in the fastest growing categories.

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Mass Beauty 2012: A Category Overview

The good, the bad and the ugly. The mass beauty industry saw it all in 2012.

According to data compiled by SymphonyIRI Group, led by Larry Levin, Executive General Manager, Consumer Insights, mass beauty grew to more than $21 billion in 2012, up 2.6 percent, or nearly $600 million in sales growth.

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