What’s Unilever Spending on Digital?
April 25, 2016
Tamara Rogers talks about digital as an enabler, not a choice.
Beauty News Tag: Tamara Rogers
How Does Unilever Inspire Mass Beauty?
April 21, 2016
Being the leader in mass personal beauty care carries with it the responsibility of reinvigorating the market. Here’s what Unilever does to inspire growth.
Premiumization of Core Business
April 15, 2016
Consumers are willing to pay more for experiences and quality. Tamara Rogers, Executive Vice President of Personal Care USA, Unilever discuss how Unilever premiumizies mass offerings.
The Big Guy Learning from the Small Guy
April 15, 2016
Tamara Rogers, Executive Vice President of Personal Care USA, Unilever discusses what the brand learned from its recent acquisitions.
Vaseline Defines Iconic Beauty
April 15, 2016
Tamara Rogers, Executive Vice President of Personal Care USA, Unilever discuss Vaseline’s partnership with The Healing Project, an international aid effort with Direct Relief to provide care, supplies and products to help heal the skin of people living in crisis, poverty or disaster. Through this campaign, they are able to bring awareness of the cause, while also telling the story of the brand and the functional use of the product.
Unilever’s 2016 Plans For Growth
March 14, 2016
After its acquisitions of several niche skincare brands, Unilever has become an instant player in the world’s prestige beauty market. Learn what the company has in store for 2016.
