Beauty News Tag: Tamara Rogers

Being the leader in mass personal beauty care carries with it the responsibility of reinvigorating the market. Here’s what Unilever does to inspire growth.

Tamara Rogers, Executive Vice President of Personal Care USA, Unilever discuss Vaseline’s partnership with The Healing Project, an international aid effort with Direct Relief to provide care, supplies and products to help heal the skin of people living in crisis, poverty or disaster. Through this campaign, they are able to bring awareness of the cause, while also telling the story of the brand and the functional use of the product.

Consumers are willing to pay more for experiences and quality. Tamara Rogers, Executive Vice President of Personal Care USA, Unilever discuss how Unilever premiumizies mass offerings.