How Does Unilever Inspire Mass Beauty?

Being the leader in mass personal beauty care carries with it the responsibility of reinvigorating the market. Here’s what Unilever does to inspire growth.

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Premiumization of Core Business

Consumers are willing to pay more for experiences and quality. Tamara Rogers, Executive Vice President of Personal Care USA, Unilever discuss how Unilever premiumizies mass offerings.

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Vaseline Defines Iconic Beauty

Tamara Rogers, Executive Vice President of Personal Care USA, Unilever discuss Vaseline’s partnership with The Healing Project, an international aid effort with Direct Relief to provide care, supplies and products to help heal the skin of people living in crisis, poverty or disaster. Through this campaign, they are able to bring awareness of the cause, while also telling the story of the brand and the functional use of the product.

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Unilever’s 2016 Plans For Growth

After its acquisitions of several niche skincare brands, Unilever has become an instant player in the world’s prestige beauty market. Learn what the company has in store for 2016.

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