Target Accelerator Program Aims to Mentor Small Brands, Scale for Mass Distribution
Target selected 10 up-and-coming startups to participate in a retail boot camp aimed at helping them scale their brands to mass retail.
Target selected 10 up-and-coming startups to participate in a retail boot camp aimed at helping them scale their brands to mass retail.
The retailer is continuing its move into Manhattan with the addition of an Upper East Side store slated for 2019.
Beauty accelerators are moving innovation into the fast lane, enabling startups to do more, faster, to help bring their products and services to market, and scale their businesses, at unprecedented speed.
Target is aiming to tap into the underserved multiethnic market by diversifying its current beauty assortment with the addition of eight new brands, chosen specifically because of their commitment to formulating makeup for women who have medium-to-dark skin tones.
After just one year, Target is expanding its exclusive partnership with celebrity hair stylist Kristin Ess by adding 11 of her new hair care items to store shelves.
The retailer will debut four fragrance collections in-stores and online at target.com starting January 21.
Retailers have to be more nimble and technologically adept to stay afloat – and the beauty brands they carry have to adjust to the harsh realities of modern retailing.
Items to be sold in Target include an assortment of skin care and cosmetics products within three-foot shelving displays.
Slated for an October 2017 opening, the store is to be located at 112 West 34th Street and will be the company’s third location in Manhattan, joining the Harlem and Tribeca locations.
As a result of expanding into Sephora, the AmorePacific-owned brand will be exiting Target, where it launched in the U.S. in 2014.
Alicia Yoon, Founder of K-Beauty retail platform, Peach & Lily, has curated a 13-item collection of Korean beauty brands for the retailer, signaling that the affinity for Korean beauty care has officially reached critical mass.
The free service looks to help consumers find their perfect foundation, lipstick or blush shade in less than 15 seconds.