6 Best Selling Influencer Beauty Brand Partnerships

While many successful influencers are starting to create their own proprietary ranges, often the first step toward cultivating one’s own brand is to partner with a bigger beauty brand on a limited-edition collection. Here are some of the best-selling social media star collections for beauty brands.

more

Learnings from the Top 10 Beauty Brands on Instagram

Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.

more

NPD: Indie, Niche Beauty Brands See Most Growth in Prestige Beauty

The prestige beauty brands seeing the most growth based on dollar sales increases in the total measured market were Anastasia Cosmetics, IT Cosmetics, Too Faced Cosmetics, NARS and Tarte. The top five growth brands online based on dollar sales change were Anastasia Cosmetics,
Kiehl’s, Tarte, NARS and Too Faced Cosmetics.

more

Tribe Dynamics: Top 10 Cosmetics Brands in Social Media in February

For those brands knee-deep in clarifying their influencer program’s strategy, over the past few months Tribe has seen a fresh class of influencers gaining traction among consumers. This community of new celebrity influencers has served as a catalyst for the success of brands widely recognized as beauty’s rising stars.

more