Milani Cosmetics Shows Mass Market Makeup How TikTok is Done
November 9, 2021
According to Milani, Tiktok helped fuel a sellout of all shades at Ulta Beauty and an almost 4,000-person waitlist.
Beauty News Tag: TikTok
Walmart Hosts All-New Live Stream Shopping Event
March 10, 2021
The Spring Shop-Along: Beauty Edition will be hosted on Walmart’s TikTok channel where they will give the TikTok community a chance to shop live for items featured in creator content directly in the app, without having to leave the platform.
NYC Salon Owner Sees Success on TikTok: Video Yields 400K Views
December 15, 2020
The attention has boosted interest in his salon and visits to his website.
Kaja and I Dew Care’s CEO on Leveraging TikTok to Reach Gen Z and Generate Sales
November 30, 2020
Dino Ha, MBX’s Co-founder and CEO, discusses the key TikTok strategies that helped K-beauty brands, Kaja and I Dew Care, find success on the social media platform.
Benefit Cosmetics: Strategies to Win Over the Gen Z consumer
October 19, 2020
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses using TikTok and surveys to reach Gen Z consumers.
5 Minutes with Skinfluencer Hyram Yarbro
August 25, 2020
CEW Beauty News recently spoke with Hyram about how he positions himself in the skincare community, how brands can be more authentic with their audiences, and what would happen if TikTok gets banned.
TikTok’s Addison Rae Launches Makeup Brand with Beauty Incubator
August 3, 2020
Addison Rae, the second most followed individual on TikTok, is launching a makeup line, ITEM Beauty, with brand innovation incubator, Madeby Collective.
