Traackr’s 2022 Engagement Report for Branded Influencer Content

Trying to find out which platforms work best for which beauty category—and which influencer tier realizes the best engagements rates for both—can be daunting. Data firm Traackr seems to have nailed down the analysis in their latest report where they studied more than 1,000 beauty brands in the U.S., U.K., and France to uncover the average engagement rates by influencer tier and platform (Instagram, TikTok, and YouTube), across four major beauty categories (cosmetics, skin care, fragrance, and hair care).

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Walmart Hosts All-New Live Stream Shopping Event

The Spring Shop-Along: Beauty Edition will be hosted on Walmart’s TikTok channel where they will give the TikTok community a chance to shop live for items featured in creator content directly in the app, without having to leave the platform.

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