Beauty Brands React to Instagram’s Shifting Priorities
August 8, 2022
Beauty News reached out to several beauty brands for their thoughts on Instagram’s video-forward intentions.
Beauty News Tag: TikTok
CreatorIQ: How Beauty Brands Can Win on SkinTok
August 3, 2022
Skin care-related TikTok content, otherwise known as SkinTok, is one of the largest growing sections in the beauty content sphere.
Sol de Janeiro Kicks Off 2022 Global Summer Influencer, Retail Campaign
June 7, 2022
Skin care brand Sol de Janeiro kicks off 2022 global summer campaign to connect and engage with its loyal fanbase and attract new consumers.
Stylight Report Spotlights TikTok Beauty Trends + Brand Engagement Upticks
May 31, 2022
Stylight has created a report that features five of the most-hyped beauty products based on the hottest 2022 summer beauty trends.
CEW Retail Conference 2022 to Reveal Retail and Brand Trends Influencing Today’s Beauty
April 29, 2022
On Wednesday, May 4th, CEW’s Retail Conference 2022 kicks off covering the retail and brand trends influencing today’s beauty consumer.
NPD Blog: Wellness Redefined
March 4, 2022
The NPD Group’s March blog post focuses on skin care’s new minimalistic turn and the rise of skinimalism.
Winning on TikTok: How Brands Can Crack Social Media’s Discovery Platform
February 15, 2022
Brands are looking to win on TikTok and are struggling to find the best advice. Here, how to crack social media’s discovery platform.
Traackr’s 2022 Engagement Report for Branded Influencer Content
January 28, 2022
Trying to find out which platforms work best for which beauty category—and which influencer tier realizes the best engagements rates for both—can be daunting. Data firm Traackr seems to have nailed down the analysis in their latest report where they studied more than 1,000 beauty brands in the U.S., U.K., and France to uncover the average engagement rates by influencer tier and platform (Instagram, TikTok, and YouTube), across four major beauty categories (cosmetics, skin care, fragrance, and hair care).
Milani Cosmetics Shows Mass Market Makeup How TikTok is Done
November 9, 2021
According to Milani, Tiktok helped fuel a sellout of all shades at Ulta Beauty and an almost 4,000-person waitlist.
A Deep Dive into Revolution Beauty’s Beginning, Present and Future
May 31, 2021
Adam talks with CEW Beauty News about revolutionizing beauty at mass, branching out into new categories and how TikTok changed the face of the beauty industry.
Walmart Hosts All-New Live Stream Shopping Event
March 10, 2021
The Spring Shop-Along: Beauty Edition will be hosted on Walmart’s TikTok channel where they will give the TikTok community a chance to shop live for items featured in creator content directly in the app, without having to leave the platform.
NYC Salon Owner Sees Success on TikTok: Video Yields 400K Views
December 15, 2020
The attention has boosted interest in his salon and visits to his website.
