HoMedics to Launch Prestige DIY Beauty Tools Collection

This month, the company will launch HoMedics Beauty, a nine-item collection of at-home self-care items, designed to do everything from smooth callused feet to inhibit hair growth and even help firm imperfect areas on the body.

more

Drew Barrymore Enters Lifestyle with ‘Dear Drew’ for Amazon

Following in the footsteps of fellow stars such as Gwyneth Paltrow, Reese Witherspoon and Blake Lively, Drew Barrymore has launched a lifestyle brand in collaboration with Amazon Fashion. Here, Beauty Insider explores why the range, called Dear Drew, will be a massive success.

more

Artis: Makeup Brushes as Art

Former M.A.C executive Matthew Waitesmith set out to create makeup brushes that would shake up the segment. “There was no innovation, no creativity. Everyone was sleepwalking through the category. I wanted to transform it.”

more

Put on the Red Light

This month Dr. Gross introduces another at-home device, the FDA-cleared SpectraLite EyeCare Pro, a futuristic-looking, wearable, anti-aging device for the eye area.

more