Revlon Tapped For Total Beauty Sample Box

Total Beauty Media Group, the Los Angeles-based beauty wellness publisher, has collaborated with Revlon on the group’s first single-brand sample box. Selling for $15 (a $30 value), the box includes full-sized Revlon products in a variety of color themes from The Pacific Coast Collection. A “get the look” story booklet by Gucci Westman, the company’s Global Artistic Director, is also included.

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Video To Replace Other Content Forms

Video is being pointed to as the go-to content format people will be wanting more of this year. With this in mind, Total Beauty Media Group commissioned research to find out how exactly they engage with video content, who is most likely to want it and how video makers can best win over consumers. Here, the top findings from Total Beauty’s report, What Women Watch.

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