Skipped Elements Showcase? The Trends You Missed

Elements Showcase has closed the doors on its fall beauty and fragrance trade show. The intimate, curated event, held Aug. 20-21 at Skylight West located at 500 W. 36th Street, attracted 115 exhibitors and 3,000 visitors. Attendees included buyers from independent boutiques, department stores, apothecaries, design shops, hotels, resorts, spas and lifestyle destinations, including Saks Fifth Avenue, Barneys New York, Net-A-Porter, Aedes de Venustas, Harvey Nichols and HSN. The show, founded and operated by Frederick Bouchardy, Jeff Lawson and Ulrich Lang, came to life after Ulrich and Frederick took their idea of creating a fragrance fair to Jeff, an art fair producer, who helped them make it a reality. Apparently there’s a market for an upscale, aspirational fragrance show: exhibitor attendance has more than doubled in under two years. Beautypress.com, which attended the show, provided details on exhibitor trends seen at Elements. Some standouts included….

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