BW Confidential: The Mature, Growing Malaysian Beauty Market

Malaysia’s stable economy and mature cosmetics sector make it one of the most developed prestige markets in South East Asia. According to Euromonitor, the mass and prestige segments combined saw sales of $1.82 billion in 2012 and are forecast to grow 5.9% in 2013, with the strongest increases in skincare, which represents the lion’s share of the beauty market. Industry players predict mid single-digit growth in the years to come.

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