From Elevated Grunge to Sexy Sustainability, Wende Zomnir’s Caliray Makes a Mark
June 14, 2022
Fifteen years after launching Urban Decay, beauty industry trailblazer Wende Zomnir is still breaking new ground.
Beauty News Tag: Urban Decay
Best of Spring 2022 Beauty Product Launches
April 11, 2022
The best of spring 2022 beauty is now available, with items ranging from sustainably-minded to moisture-packed to summer-ready must haves.
A Deep Dive into Revolution Beauty’s Beginning, Present and Future
May 31, 2021
Adam talks with CEW Beauty News about revolutionizing beauty at mass, branching out into new categories and how TikTok changed the face of the beauty industry.
Meet the CEW Beauty Creators Ambassador: Alison Brod on the Power of Peer Recognition
April 18, 2021
The President and Founder of Alison Brod Marketing + Communications—one of the most accomplished beauty marketing and communications agencies in the biz—lists L’Oréal, Garnier, Urban Decay, Flower by Drew Barrymore and goop beauty by Gwyneth Paltrow as clients, just to name a few.
Tribe Dynamics: Pride-Inspired Cosmetics Drove EMV in June
July 15, 2019
On average, content about “Pride” made up 11 percent of the Top 10 brands’ June totals, with Morphe, NYX Professional Makeup, ColourPop, and Anastasia Beverly Hills seeing the highest impact from Pride content.
Sephora Beauty Event Takes L.A. by Storm
October 26, 2018
Sephora chose an historic theater in downtown Los Angeles as the venue for its 20th anniversary celebration, which was also designed to upend conventional beauty events.
Learnings from the Top 10 Beauty Brands on Instagram
November 14, 2017
Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.
Tribe Dynamics: Top Makeup Brands on Social Media in August
November 10, 2016
Kat Von D re-entered the Top 10, bolstered by its announcement of its forthcoming collaboration with Too Faced, the Better Together Collection, and Kylie Cosmetics is inching closer than ever to the Top 10.
Product Watch September: Urban Decay; Butter London; Dr. Dennis Gross
September 13, 2016
This month beauty brands are gearing up digital activity in anticipation of engaging consumers to their latest launches.
Tending to Brands and Consumers
July 13, 2016
Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how factors such as celebrity collaborations and cultural shifts can affect your brand and consumer engagement.
Getting Going While Being Resourceful
July 13, 2016
Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how she identified a white space in the beauty market that surprised the industry and the importance of being resourceful when growing a business.
Social Media to In-Store
July 13, 2016
According to Wende, Urban Decay was one of the first brands to hire someone to manage their social media pages, about 10 years ago. Here, she discusses how the brand utilizes social media channels to bolster the brand and engage with consumers, including developing a new lipstick try-on app.
