Adam talks with CEW Beauty News about revolutionizing beauty at mass, branching out into new categories and how TikTok changed the face of the beauty industry.
On average, content about “Pride” made up 11 percent of the Top 10 brands’ June totals, with Morphe, NYX Professional Makeup, ColourPop, and Anastasia Beverly Hills seeing the highest impact from Pride content.
Sephora chose an historic theater in downtown Los Angeles as the venue for its 20th anniversary celebration, which was also designed to upend conventional beauty events.
Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.
Kat Von D re-entered the Top 10, bolstered by its announcement of its forthcoming collaboration with Too Faced, the Better Together Collection, and Kylie Cosmetics is inching closer than ever to the Top 10.
This month beauty brands are gearing up digital activity in anticipation of engaging consumers to their latest launches.
Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how factors such as celebrity collaborations and cultural shifts can affect your brand and consumer engagement.
Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how she identified a white space in the beauty market that surprised the industry and the importance of being resourceful when growing a business.
According to Wende, Urban Decay was one of the first brands to hire someone to manage their social media pages, about 10 years ago. Here, she discusses how the brand utilizes social media channels to bolster the brand and engage with consumers, including developing a new lipstick try-on app.
Although digital interactions may drive people into stores, the customer service experience is still critical for conversion of sales explains Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay.
All brands should figure out a way to engage consumers while maintaining their DNA, recommends Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay.
Wende Zomnir, Chief Creative Officer/Founding Partner of Urban Decay discusses how to expand and maximize a franchise within a brand.
