On average, content about “Pride” made up 11 percent of the Top 10 brands’ June totals, with Morphe, NYX Professional Makeup, ColourPop, and Anastasia Beverly Hills seeing the highest impact from Pride content.
Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.
Kat Von D re-entered the Top 10, bolstered by its announcement of its forthcoming collaboration with Too Faced, the Better Together Collection, and Kylie Cosmetics is inching closer than ever to the Top 10.
Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how she identified a white space in the beauty market that surprised the industry and the importance of being resourceful when growing a business.
According to Wende, Urban Decay was one of the first brands to hire someone to manage their social media pages, about 10 years ago. Here, she discusses how the brand utilizes social media channels to bolster the brand and engage with consumers, including developing a new lipstick try-on app.
Although digital interactions may drive people into stores, the customer service experience is still critical for conversion of sales explains Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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