Sephora Beauty Event Takes L.A. by Storm

Sephora chose an historic theater in downtown Los Angeles as the venue for its 20th anniversary celebration, which was also designed to upend conventional beauty events.

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Learnings from the Top 10 Beauty Brands on Instagram

Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.

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Tending to Brands and Consumers

Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how factors such as celebrity collaborations and cultural shifts can affect your brand and consumer engagement.

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Getting Going While Being Resourceful

Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how she identified a white space in the beauty market that surprised the industry and the importance of being resourceful when growing a business.

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Social Media to In-Store

According to Wende, Urban Decay was one of the first brands to hire someone to manage their social media pages, about 10 years ago. Here, she discusses how the brand utilizes social media channels to bolster the brand and engage with consumers, including developing a new lipstick try-on app.

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