How Brands are Shaping Video Now

MOSS Studio+Magazine looks at the stories brands are telling in this new creative space, including relatable simple pleasures, a new adventure, and real conversations. 

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Tatcha: COVID Ecommerce Strategies

Sarah Henry, Chief Marketing Officer, TATCHA, discusses how the brand invested in e-commerce and created content, messaging and assets that resonated with consumers.

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Erno Laszlo: Prime for Expansion

Kristy Watson discuses when the brand realized it was time to expand to China, lessons learned in the market, team building, and reaching consumers more effectively in the digital landscape.

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How Does NPD Define Naturals?

When it comes to naturals, there is disagreement within the industry, which leads to consumer confusion says Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group. Here, Larissa discusses the three areas NPD uses to define natural brands.

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Naturals’ Big Formulation Challenge

Lev Glazman, Co-President & Director of Product Development, Fresh, explains the nuances of formulating products for the naturals market including shelf stability, efficacy and validating ingredients.

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