Q4 Launches

Tara Simon, Ulta Beauty, discusses the retailer’s new branding that fully rolls out in Q4. Danyelle Boilard-Paul of Groupe Clarins talks pop-up success; Lynn Emmolo of Rodan + Fields and Vasiliki Petrou of Unilever Prestige talk Holiday launches; Tiffany Masterson of Drunk Elephant shares what’s more important than product.

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How The Detox Market Engages Consumers In Store

CEW’s VP of Content, Andrea Nagel, spoke with Elena Severin, Director of Brand Partnerships at The Detox Market to learn about how they create experiences for shoppers with events and sampling opportunities.

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Clean Beauty and Wellness Trends

CEW’s VP of Content spoke with Elena Severin, Director of Brand Partnerships at The Detox Market to learn about key trends in the natural beauty market including DIY, exotic ingredients and the integration of wellness into the beauty space.

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L’Oréal Collabs with Facebook on AR UX to Drive Trial, Sales

In a move that underscores augmented reality is becoming key for product and brand discovery and purchase, L’Oréal and ModiFace have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook camera products

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Technology has Delivered Transparency

Technology has allowed consumers to gain more knowledge about the production of their beauty products. Marcia Kilgore, Founder, Beauty Pie, explains the impact.

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Today’s Brands Must Align With Consumer Values

Because consumers have so many choices, they want to align themselves with brands that match their personal values, explains Molly Landman , Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials, Unilever.

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