CEW’s VP of Content spoke with Elena Severin, Director of Brand Partnerships at The Detox Market to learn about key trends in the natural beauty market including DIY, exotic ingredients and the integration of wellness into the beauty space.
In a move that underscores augmented reality is becoming key for product and brand discovery and purchase, L’Oréal and ModiFace have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook camera products
Because consumers have so many choices, they want to align themselves with brands that match their personal values, explains Molly Landman , Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials, Unilever.
Shane Wolf , Global Manager for Redken, Pureology and Mizani, L’Oréal, discusses the internal creative process at L’Oréal, how long it took to take Seed Phytonutrients from ideation to launch, and future goals for the brand.
Molly Landman, Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials, Unilever, discuses how the need for its smaller, transparent brands was identified, as well as the development process, timeline and her biggest learning bringing the brands to market.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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