Clean Beauty and Wellness Trends

CEW’s VP of Content spoke with Elena Severin, Director of Brand Partnerships at The Detox Market to learn about key trends in the natural beauty market including DIY, exotic ingredients and the integration of wellness into the beauty space.

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L’Oréal Collabs with Facebook on AR UX to Drive Trial, Sales

In a move that underscores augmented reality is becoming key for product and brand discovery and purchase, L’Oréal and ModiFace have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook camera products

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Today’s Brands Must Align With Consumer Values

Because consumers have so many choices, they want to align themselves with brands that match their personal values, explains Molly Landman , Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials, Unilever.

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Technology has Delivered Transparency

Technology has allowed consumers to gain more knowledge about the production of their beauty products. Marcia Kilgore, Founder, Beauty Pie, explains the impact.

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Shane Wolf on How to Launch a Brand within L’Oréal

Shane Wolf , Global Manager for Redken, Pureology and Mizani, L’Oréal, discusses the internal creative process at L’Oréal, how long it took to take Seed Phytonutrients from ideation to launch, and future goals for the brand.

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3 Minutes with Marcia Kilgore

Beauty Pie’s Founder, Marcia Kilgore, discusses how she started the new business model, meeting goals and her biggest learning when launching the business.

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3 Questions with Unilever’s Molly Landman

Molly Landman, Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials, Unilever, discuses how the need for its smaller, transparent brands was identified, as well as the development process, timeline and her biggest learning bringing the brands to market.

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