Shane Wolf on How to Launch a Brand within L’Oréal

Shane Wolf , Global Manager for Redken, Pureology and Mizani, L’Oréal, discusses the internal creative process at L’Oréal, how long it took to take Seed Phytonutrients from ideation to launch, and future goals for the brand.

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3 Minutes with Marcia Kilgore

Beauty Pie’s Founder, Marcia Kilgore, discusses how she started the new business model, meeting goals and her biggest learning when launching the business.

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3 Questions with Unilever’s Molly Landman

Molly Landman, Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials, Unilever, discuses how the need for its smaller, transparent brands was identified, as well as the development process, timeline and her biggest learning bringing the brands to market.

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Telling A Story on Qurate’s Different Business Platforms

Mike George, CEO, Qurate Retail Group, discusses how the company’s various businesses, including HSN and QVC, adapts to the various digital platforms being embraced by customers. He also shares growth opportunities, and how the various businesses work together to build the overall beauty portfolio.

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Mintel’s Top 3 Insights for Brands in 2018

Sarah Jindal, Senior Global Analyst, Insights & Innovation, Beauty & Personal Care, Mintel, discusses how emerging consumer behaviors and lifestyles are impacting the beauty category.

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Niche Excitement

Cassandra Grey, Founder and CEO, VIOLET GREY, discusses why small brands are resonating with consumers.

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Mass Beauty’s Aha Moments in 2017

Jordan Rost, VP of Consumer Insights, Nielsen discusses the major trends that emerged in 2017 including natural products, inclusivity and connected beauty. He also discusses the changing brand landscape and offers advice on how brands can capitalize on microtrends to have success in 2018.

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New Things, New Ways

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc.; Cassandra Grey, Founder and CEO, VIOLET GREY; and, Rachel Shechtman, Founder & CEO, STORY discuses news ways to change and amply the department store experience.

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