Great Brands: Macy’s Beauty Story

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc discusses how the retailer is positioning the store to appeal to the beauty consumer.

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Prestige Beauty’s 2017 Aha Moments

Larissa Jensen, Executive Director, Beauty Industry Analyst, The NPD Group, discusses the challenges larger brands faced in 2017 due to the influx of direct to consumer brands. She also discusses categories she predicts will have their moment in 2018, and shares advice for retailers based on 2017 results.

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The Story Behind STORY

Rachel Shechtman, Co-Founder, Story, discusses how the concept shop acts like a living magazine to deliver engaging activations that brings brands and products to life in new ways.

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What is the Future of Amazon and Luxury?

Alex Choueiri, L’Oréal USA; Terry Darland, Parfums Christian Dior N.A.; Kirsten Kjaer Weis, Kjaer Weis, and Tomoko Yamagishi-Dressler, Clé de Peau Beauté, discuss how Amazon’s platform can better evolve to showcase luxury brands.

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What’s New For Q1?

Alex Choueiri, L’Oréal USA; Terry Darland, Parfums Christian Dior N.A.; Kirsten Kjaer Weis, Kjaer Weis, and Tomoko Yamagishi-Dressler, Clé de Peau Beauté, discuss plans for the first quarter of 2018 including new product launches, campaigns and online initiatives.

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What Works Best For Your Brand on Social?

Alex Choueiri, L’Oréal USA; Terry Darland, Parfums Christian Dior N.A.; Kirsten Kjaer Weis, Kjaer Weis, and Tomoko Yamagishi-Dressler, Clé de Peau Beauté, discuss the different strategies they use to amplify buzz for their respective brands.

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What’s Exciting at Retail for Luxe Beauty?

Alex Choueiri, L’Oréal USA; Terry Darland, Parfums Christian Dior N.A.; Kirsten Kjaer Weis, Kjaer Weis, and Tomoko Yamagishi-Dressler, Clé de Peau Beauté, discuss exciting trends in luxury retail including elevating consumer experience, customization, concept stores and the introduction of indie brands.

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Smashbox Talks Success Strategies on Social

Partnering with influencers for new launches has helped drive the brand’s success on social, says Jill Tomandl, Vice President, Product Development, Packaging and Innovation, Smashbox Cosmetics.

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What’s Coming From Smashbox in 2018

Jill Tomandl, Vice President, Product Development, Packaging and Innovation, Smashbox Cosmetics, discusses the brand’s 2018 plans including influencer collaborations and new product launches.

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