Violent Lips Soars Via Word of Mouth

When 15-year-old Isabella Haddad got a hold of her mom’s Chanel temporary tattoos, she and her 11-year-old sister, Sophia, playfully applied them to their lips. One year later, their creativity spawned the idea to create temporary appliques specifically for lips. And with the help of their dad, Jeff, an entertainment industry veteran, in May 2011 Violent Lips hit the market: ultra bright, bold lip designs that produced $2 million in first-year sales in stores such as Sephora, Ulta and Urban Outfitters. Over the next two years, the company expects to surpass $10 million in volume, especially with a push provided by a new mass market collection, Bella by Violent Lips, named after its young creator.