TikTok v Reels: The Beauty Industry Weighs In

Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.

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Instagrammable Beauty

Here are some of the key aesthetic trends that help boost a product’s social media presence.

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9 Successful Celebrity Beauty Brands

Despite an ever-increasing “influencer-as-holy grail” climate, celebrities still sell. Here are some of the famous faces touting their own beauty ranges that are resonating the most with consumers.

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Product Watch August: Fekkai, Wander Beauty, Stellar

This month’s pick of new releases focuses on an array of brands that are delving into first-time strategies and launches. Though partnerships with massive retailers continue to gain importance, many of the brands featured are investing in online media.

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Product Watch December: Holiday Edition

This month CEW Beauty Insider took a look at five brands that created special, first-time or limited-edition items, and what brands are doing to reach consumers.

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Indie Star: Lusting After Wander Beauty

In a year Wander Beauty, has grown to offer 23 skus, with six additional products being released over the next month. Predictions for their second year in business place the privately-owned company at generating between $5 million and $7 million in sales.

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Boundless Color: Wander Beauty

The first generation of the Wander Beauty site will leverage the different ethnicities of the models wearing the product by tracking which images get more clicks.

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