Wella to Acquire Briogeo
The Wella Company has announced it will acquire Briogeo, one of the largest independent Black-owned brands in the United States.
The Wella Company has announced it will acquire Briogeo, one of the largest independent Black-owned brands in the United States.
Notably, NYX Professional Makeup landed among the top three in cosmetics thanks to influencer Halloween-related content; Farsali claimed the top spot in skin care, fueled by the release of its Jelly Beam highlighter; and the hype of Wella’s TrendVision competition was responsible for its impressive growth for the month.
Coty, once an aggressive acquirer of next-generation brands, sees potential in Cover Girl, Wella and Clairol.
Coty, once an aggressive acquirer of next-generation brands, sees potential in Cover Girl, Wella and Clairol.
P&G’s streamlining is said to include a possible Wella sale.
P&G’s streamlining is said to include a possible Wella sale.
Procter & Gamble’s Salon Professional business is changing its name to better reflect how the industry refers to its business.
Procter & Gamble’s Salon Professional business is changing its name to better reflect how the industry refers to its business.