Wella to Acquire Briogeo

The Wella Company has announced it will acquire Briogeo, one of the largest independent Black-owned brands in the United States.

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October’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

Notably, NYX Professional Makeup landed among the top three in cosmetics thanks to influencer Halloween-related content; Farsali claimed the top spot in skin care, fueled by the release of its Jelly Beam highlighter; and the hype of Wella’s TrendVision competition was responsible for its impressive growth for the month.

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