Sephora Beauty Event Takes L.A. by Storm

Sephora chose an historic theater in downtown Los Angeles as the venue for its 20th anniversary celebration, which was also designed to upend conventional beauty events.

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Tending to Brands and Consumers

Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how factors such as celebrity collaborations and cultural shifts can affect your brand and consumer engagement.

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Getting Going While Being Resourceful

Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how she identified a white space in the beauty market that surprised the industry and the importance of being resourceful when growing a business.

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Social Media to In-Store

According to Wende, Urban Decay was one of the first brands to hire someone to manage their social media pages, about 10 years ago. Here, she discusses how the brand utilizes social media channels to bolster the brand and engage with consumers, including developing a new lipstick try-on app.

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Retail’s The Thing!

Although digital interactions may drive people into stores, the customer service experience is still critical for conversion of sales explains Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay.

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Stay True To Who You Are

All brands should figure out a way to engage consumers while maintaining their DNA, recommends Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay.

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Success: Urban Decay Drivers

Urban Decay’s Wende Zomnir discusses why she thinks the brand and its hero product, Naked, has been so successful.

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Retail: Stores Inform Strategies

Urban Decay’s Wende Zomnir discusses opportunities for the brand to try new things at retail and apply learnings to other outlets.

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