Beauty and Wellness Trends Seen at Expo West
March 18, 2019
Collagen, CBD and charcoal made up a triumvirate of key ingredients trending at the annual natural products trade show in Anaheim, California.
Beauty News Tag: west coast
Indie Spotlight: UMA Oils Founder Talks Branding, Merchandising Strategy
March 4, 2019
The brand’s founder, Shrankhla Holecek, discusses how she captures consumers using a combination of traditional and nonrational retail distribution strategies, self-funding and why the brand doesn’t participate in paid influencer marketing.
5 Minutes with Marianna Hewitt
September 18, 2018
Here, the meda-influencer discusses some of the tips she learned when launching the now cult-status indie beauty brand she co-founded with Lauren Gores Ireland.
Tending to Brands and Consumers
July 13, 2016
Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how factors such as celebrity collaborations and cultural shifts can affect your brand and consumer engagement.
Getting Going While Being Resourceful
July 13, 2016
Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how she identified a white space in the beauty market that surprised the industry and the importance of being resourceful when growing a business.
Social Media to In-Store
July 13, 2016
According to Wende, Urban Decay was one of the first brands to hire someone to manage their social media pages, about 10 years ago. Here, she discusses how the brand utilizes social media channels to bolster the brand and engage with consumers, including developing a new lipstick try-on app.
Retail’s The Thing!
July 13, 2016
Although digital interactions may drive people into stores, the customer service experience is still critical for conversion of sales explains Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay.
Stay True To Who You Are
July 13, 2016
All brands should figure out a way to engage consumers while maintaining their DNA, recommends Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay.
NPD To Talk Top 2014 Beauty Trends and 2015 Predictions
March 10, 2015
NPD’s Marshal Cohen, Chief Industry Analyst, and Karen Grant, Vice President and Global Beauty Industry Analyst, will reveal valuable information including 2014 sales results, global beauty industry trends and proprietary consumer research findings.
How To Become Beauty’s Next Multi-Million Dollar Success Story
October 30, 2014
Speaking for the first time for CEW, GlamGlow Founders Glenn and Shannon Dellimore, and Dollar Shave Club Founder and CEO Michael Dubin, will discuss what it takes to break into beauty and build a successful indie brand
Retail Secrets from Nordstrom, C.O. Bigelow & Cos Bar
May 27, 2014
At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.
Retail Secrets from Nordstrom, C.O. Bigelow & Cos Bar
May 27, 2014
At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.
