5 Minutes with Marianna Hewitt

Here, the meda-influencer discusses some of the tips she learned when launching the now cult-status indie beauty brand she co-founded with Lauren Gores Ireland.

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Tending to Brands and Consumers

Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how factors such as celebrity collaborations and cultural shifts can affect your brand and consumer engagement.

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Getting Going While Being Resourceful

Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay discusses how she identified a white space in the beauty market that surprised the industry and the importance of being resourceful when growing a business.

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Social Media to In-Store

According to Wende, Urban Decay was one of the first brands to hire someone to manage their social media pages, about 10 years ago. Here, she discusses how the brand utilizes social media channels to bolster the brand and engage with consumers, including developing a new lipstick try-on app.

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Retail’s The Thing!

Although digital interactions may drive people into stores, the customer service experience is still critical for conversion of sales explains Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay.

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Stay True To Who You Are

All brands should figure out a way to engage consumers while maintaining their DNA, recommends Wende Zomnir, Chief Creative Officer/Founding Partner, Urban Decay.

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NPD To Talk Top 2014 Beauty Trends and 2015 Predictions

NPD’s Marshal Cohen, Chief Industry Analyst, and Karen Grant, Vice President and Global Beauty Industry Analyst, will reveal valuable information including 2014 sales results, global beauty industry trends and proprietary consumer research findings.

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Retail Secrets from Nordstrom, C.O. Bigelow & Cos Bar

At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.

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Retail Secrets from Nordstrom, C.O. Bigelow & Cos Bar

At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.

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