The brand’s founder, Shrankhla Holecek, discusses how she captures consumers using a combination of traditional and nonrational retail distribution strategies, self-funding and why the brand doesn’t participate in paid influencer marketing.
Here, the meda-influencer discusses some of the tips she learned when launching the now cult-status indie beauty brand she co-founded with Lauren Gores Ireland.
NPD’s Marshal Cohen, Chief Industry Analyst, and Karen Grant, Vice President and Global Beauty Industry Analyst, will reveal valuable information including 2014 sales results, global beauty industry trends and proprietary consumer research findings.
Speaking for the first time for CEW, GlamGlow Founders Glenn and Shannon Dellimore, and Dollar Shave Club Founder and CEO Michael Dubin, will discuss what it takes to break into beauty and build a successful indie brand
At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.
At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.
