Beauty Site Doobop Targets Women of Color With Global Product Mix

Doobop.com was less than a month old when it got a major boost from Oprah magazine. The talk show legend featured Comfort Zone Sacred Nature Bio-Certified Body Butter, available exclusively on Doobop, in the January issue. “It’s almost the backbone of our success!” said Jodie Patterson, Co-Founder and Chief Creative Officer of the site, which went live on Nov. 20. “Women have reordered between one and 10 bottles.”

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