Google Execs Talk Tips for Success

At CEW’s recent event, Google’s Ericka Mendez, Global Insights Manager of Beauty, and Charlotte van der Smeede, Beauty Brand Lead, shared best practices on developing impactful content, leveraging influencers and managing a YouTube channel. Here, some insights from the evening.

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YouTube: Beauty & The Best

The hottest beauty brands on YouTube don’t necessarily have the largest marketing budgets. Here, Beauty Insider reviews a selection of the Top 10 performing beauty brands on YouTube, as identified by Tribe Dynamics, and how these brands are gaining share of voice on beauty’s all-powerful platform.

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YouTube: Beauty & The Best

The hottest beauty brands on YouTube don’t necessarily have the largest marketing budgets. Here, Beauty Insider reviews a selection of the Top 10 performing beauty brands on YouTube, as identified by Tribe Dynamics, and how these brands are gaining share of voice on beauty’s all-powerful platform.

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Tribe Reveals Top 10 Cosmetics Brands on Social Media in April

In April inclusive engagement emerged as a focus among the brands leading the set in growth. Both Make Up For Ever and ColourPop excelled at engaging the influencer and everyday consumer through their commitment to an inclusive attitude and accessible conversations.

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AAD Creates Video For Healthy Hair

Homemade videos created by beauty junkies are some of the greatest how-to’s available, but how can you beat the cache that comes with an American Academy of Dermatology video, which on Youtube offers advice on everything from how to apply self tanner to getting the most from your skin care products.

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YouTube’s Most Viewed Beauty Vlogs

People are always asking: How do you come up with story ideas for Beauty Insider? Today’s post, which lists the most popular beauty video tutorials on YouTube for the month of September, came from CEW’s president Carlotta Jacobson, who’s always looking for what’s hot on the web. From hair to makeup to Halloween how-to’s, here are some of the top trends and videos in beauty vlogging.

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