Function of Beauty Opens NYC Studio to Consumers

Function of Beauty is expanding its direct-to-consumer model by inviting customers to experience the start-to-finish creation of their customized shampoo and conditioner set at the company’s New York City headquarters located in SoHo.

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Delivering on Function of Beauty’s Mission: Customization

In the company’s quest to offer total personalization in the beauty arena, they can give the consumer more than 12 billion possible combinations—catering not just to hair type and hair goals, but also color, fragrance and even a fragrance’s intensity.

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