A Conversation with Emily Weiss
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The beauty industry is undergoing a radical transformation. As the pandemic fundamentally reshapes the way consumers engage with and shop for beauty, companies that have long been rooted in brick and mortar are having to adapt to an accelerated shift to online sales.
For Glossier, that digital-first mindset has been part of the strategy since the beginning. Emily Weiss founded the company in 2014 with a mission to give voice through beauty, and a vision to create a new beauty experience through community and conversation. Since then, the company has become a billion-dollar force, amassing a customer base that is just as passionate about wearing a Glossier sweatshirt as they are about Boy Brow, the company’s best-selling brow pomade.
Join Jenny B. Fine as she sits down with Glossier CEO and founder, Emily Weiss, to discuss the future of beauty and why taking a digital-first approach has been, and will continue to be, the key to the company’s success.