A Conversation with Emily Weiss
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The beauty landscape is evolving, online and offline. The rise of social media has democratized expertise and today’s consumer is more likely to make a purchase based on a recommendation from a stranger’s Instagram feed. Meanwhile, the role of brick and mortar is changing as beauty sales continue to move online and physical experiences are increasingly about connection, not just transactions.
At the forefront of many of these changes is Glossier. Emily Weiss launched the digital-first company in 2014 with a mission to give voice through beauty, and a vision to create a new beauty experience through community and conversation. In just over five years, Glossier has become a billion-dollar cultural force, amassing a customer base that is just as passionate about wearing a Glossier sweatshirt as they are about Boy Brow, the company’s best-selling brow pomade.
Join Jenny B. Fine as she sits down with Glossier CEO and Founder, Emily Weiss, to discuss why making customers stakeholders and taking a digital-first approach to beauty has been, and will continue to be, the key to the company’s success.