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As salons closed across the country, consumers took matters into their own hands – cutting, coloring, treating, and styling their neglected locks like the pros and driving double-digit sales surges across several hair care categories. Hair color and masques paced the growth, along with trimmers and clippers, personalized formulas, and products for textured hair.

Join us on March 31st  for a deep dive into the hair category with trend forecasting agency, Kline, followed by a panel discussion with established and emerging brands leading these market increases during quarantine and beyond.

Event Agenda

Get to know your fellow attendees during an Icebreaker Networking Session.

Trend forecasting agency Kline will share a deep dive into the hair category, followed by a panel discussion with established and emerging brands leading these market increases during quarantine and beyond. Panelists include:

  • Beth Bennett, CEO, dpHUE
  • Carrie Mellage, VP Consumer Products, Kline & Company
  • Paul Michaux, Co-Founder and Vice President of Product, Prose
  • Chelsea Riggs, Brand President, amika
  • Maya Smith, Founder, The Doux
  • JuE Wong, CEO, Olaplex, Inc.
  • Moderator: Allison Collins, Senior Editor, Beauty, WWD

Prticipate in an interactive dialogue with marketing executives in the hair industry on the following topics:

  • Sustainability: Everist, Love Beauty and PlanetRahua. Moderated by Andrea Nagel, CEW
  • Customized Hair Needs: Better Not Younger, Curlsmith, Thank God It’s Natural. Moderated by Allison Collins, WWD
  • The Salon/Professional Sector: amika, John Paul Mitchell Systems®, R+co. Moderated by Leslie Perry, PBA.

Main Program Speakers

Carrie Mellage
Vice President, Consumer Products
Kline & Company
Paul Michaux
Co-Founder + Vice President of Product
Prose
Chelsea Riggs
Brand President
amika
Maya Smith
Founder
The Doux
JuE Wong
CEO
Olaplex, Inc.

Moderator

Allison Collins
Senior Editor, Beauty
WWD

Breakout Room Speakers

Anna Ayers
Co-Founder & CEO
Rahua
Michal Berski
CEO and Founder
Curlsmith
Michaeline DeJoria
CEO
John Paul Mitchell Systems
Chris-Tia Donaldson
CEO and Founder
Thank God It’s Natural
Sonsoles Gonzalez
Founder
Better Not Younger
Jayme Jenkins
Chief Brand Officer & Co-Founder
Everist
Daniel Langer
President, R+Co and Chief Marketing Officer, Luxury Brand Partners (LBP
Sonika Malhotra
Global Brand Director
Love Beauty and Planet, Unilever
Leslie Perry
Education and Training Manager
Professional Beauty Association
Hollen Slaughter
Vice President of Sales and Education for amika  

Tickets & Pricing

Event Details

Date: Wednesday, March 31st, 2021

12:00pm EDT: Networking

1:00pm EDT:  Main Program

2:00pm EDT:  Breakout Sessions

Virtual gift bag to be provided after the event concludes.

CEW event cancellation/refund policy

Ticket Rates:

Member:
$75.00

Non-Member:
$125.00

SPONSORED BY 

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