Are Influencers Still Influential?
The pandemic has impacted the influencer market, resulting in an estimated 85% decline for sponsored content on Instagram in the month of April* alone. Evolving consumer mindsets have forced many brands to re-evaluate their ambassador partnerships and social media strategies. Join us for a market overview on the current influencer landscape and predictions for what the future will hold; followed by a panel discussion on how beauty marketers have adapted their influencer relationships to increase relevancy and conversion.
*Please note, the breakout sessions for this event will be recorded.