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The pandemic has impacted the influencer market, resulting in an estimated 85% decline for sponsored content on Instagram in the month of April* alone. Evolving consumer mindsets have forced many brands to re-evaluate their ambassador partnerships and social media strategies. Join us for a market overview on the current influencer landscape and predictions for what the future will hold; followed by a panel discussion on how beauty marketers have adapted their influencer relationships to increase relevancy and conversion.

*Please note, the breakout sessions for this event will be recorded.

Tina Craig
Founder
U Beauty
Bernadette Fitzpatrick
Senior Vice President, Marketing and Ecommerce
Benefit Cosmetics
Sarah Henry
Chief Marketing Officer
TATCHA
Danya Klein
Partner and Head of Global Partnerships
Preen.Me
Sophie Lilley
VP, Marketing
Kiehl’s Since 1851

Moderator

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