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In a little over two decades, people of color will encompass the “New Majority”, and the Beauty Industry needs to position itself now in marketing to them. Black & Brown women, in particular, are already highly engaged, spending $7.5 BN annually in the category. So why isn’t the Industry placing darker-skinned women’s needs and wants at the center of their product development and marketing strategies? Answer: It’s complicated.

 

But in this first-of-its kind webinar, we address the nuances of the multicultural beauty market, it’s growth patterns, and the strategies needed to make meaningful consumer connections uncomplicated. Including:

  • Understanding Cultural Relevancy
  • The Power of Language
  • Bridging the Knowledge Gap
  • Building Inclusive Brands

Speaker

Corey Huggins
Founder, Global CEO & Managing Partner
READY to BEAUTY, LLC

Recording