The Future of Multicultural Beauty
In a little over two decades, people of color will encompass the “New Majority”, and the Beauty Industry needs to position itself now in marketing to them. Black & Brown women, in particular, are already highly engaged, spending $7.5 BN annually in the category. So why isn’t the Industry placing darker-skinned women’s needs and wants at the center of their product development and marketing strategies? Answer: It’s complicated.
But in this first-of-its kind webinar, we address the nuances of the multicultural beauty market, it’s growth patterns, and the strategies needed to make meaningful consumer connections uncomplicated. Including:
- Understanding Cultural Relevancy
- The Power of Language
- Bridging the Knowledge Gap
- Building Inclusive Brands