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Singledom is on the rise worldwide. 45% of US adults were single in 2017 and this figure is expected to rise. As a result, culture is experiencing a push to reframe single people as they really are: confident, fulfilled and empowered. But are brands keeping up with the same messaging? As more people consciously choose to remain single, the Single Age represents an economic force that can reshape markets and new standards of living.


Emma Chiu
Creative Innovation Director
JWT Intelligence