It’s shaping up to be another unprecedented year.
CEW’s State of the Beauty Industry Report 2022 virtual event presents the leading predictive data providers to share emerging trends, opportunities for growth, and category insights to help you fine-tune your brand strategy for the year ahead.
IMPORTANT: Please note that due to the proprietary information that will be shared at this event, a recording will not be made available.
They say culture stems from the youth, and, for the last few years, Gen Z has shaped consumer values with brands competing for precious eyeballs glued to phone screens. But what about over the next ten years as Gen Z enters the work force and gains expendable income?
The future of beauty focuses on morality and individuality with freedom of expression breaking the beauty rules. Digital ownership and the metaverse allow for the ultimate in creativity, shifting the perspective of the brand/consumer relationship between the tangible and intangible.
Google and Spate are partnering to highlight the latest search trends in beauty. Find out which products, claims, ingredients, and brands will be most top of mind for the 2022 beauty consumer.
NielsenIQ will review the state of omnichannel beauty trends from 2021, across beauty, with a focus on mass beauty dynamics. We will also look forward towards the top trends set to impact the industry in 2022 and beyond, including the evolution of sustainability, rising inflation, and consumer behavior shifts propelled by Omnishopping.
The NPD Group’s Larissa Jensen will share her hot off the press insights on 2021 global beauty industry sales performance, U.S. trends, what we’re watching and the 2022 outlook for the beauty industry.