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State of the Beauty Industry: Transformed

A Virtual Event

July 21, 2020

9:00 am – 5:00 pm

State of The Beauty Industry: Transformed

Virtual conference. IRL impact. 

Beauty business needs to focus on the now and the future. Success will mean thriving in uncertainty. Being adaptable. Engaging the new consumer. Developing the skills to pivot.

There’s no going back to what worked in the past. Half the battle is knowing the drivers of transformation. CEW has invited thought leaders in technology, consumer insights, and trend forecasting to present the latest data.

About CEW Virtual Events

CEW’s virtual event platform will enable you to access exclusive content, case studies and the latest technology, connect with the industry thought leaders, collaborate with your peers and leave with actionable insights and virtual gifts. Everything you have come to expect from a CEW event and you can view live and in your own time.

Our unique platform will record all sessions and event content will be available to registrants for easy, on-demand access until September.

Morning Keynote

Afternoon Keynote

Esi Eggleston Bracey
Chief Operating Officer, EVP Beauty & Personal Care
Unilever North America

Speakers

Agenda

These interactive sessions and panels will take place live on July 21st.
Session Description

For the first time in history we are faced with a new global reality living in today’s COVID-19 world. The prestige beauty industry is not immune to the steep shifts seen across retail, but areas of the market are deemed essential in their own right as consumers have placed an even greater focus on self-care and taking beauty services into their own hands. The NPD Group’s beauty industry advisor Larissa Jensen takes a pulse on prestige beauty and consumer behavior through the lens of first-half U.S. sales results across makeup, skincare, fragrance and haircare, with a view into where retail stands in the current phase towards recovery.

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Session Description

To be announced.

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To be announced.

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To be announced.

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Session Description

The beauty industry will face unprecedented challenges in 2020 and beyond. COVID-19 created significant economic and lifestyle shifts, which are inevitably affecting beauty consumption, spend and routines. Consumer habits formed during the pandemic will shape product preferences and shopping behaviors ahead. As a result, Euromonitor international identified the top themes emerging from the impact of COVID-19 on consumer markets. This presentation analyzes the most impactful themes on beauty, the varied implications and expected industry outlook to help players navigate what’s next.

Speakers
Kayla Villena
Euromonitor International
Session Description

Spate analyzes over 10 billion online search signals in beauty and wellness to identify the next big consumer trend. In this presentation, Yarden will review how consumer behavior has adjusted to the stay-at-home lifestyle and where it’s heading next. The presentation will include an overview of trends emerging due to lockdown, and how these trends will impact your product range and messaging in the long-term.

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Session Description

Please join Deborah Weinswig as she discusses the New World of Beauty and the learnings from China post COVID-19. Her presentation will discuss the impact, response and how the beauty industry has prepared for the new normal. Deborah will highlight innovative marketing tactics and strategies beauty brands have taken in China and the emerging technologies that are being implemented in the “new normal”.

Speakers
Deborah Weinswig
Coresight Research
Session Description

The world is changing and it’s an opportunity for the industry to take a deeper look in the mirror. More digital commerce requires more authenticity and transparency. More digital commerce requires more scalable personalization. More digital commerce requires more attention to customer data privacy and protection. Learn how Mira is setting up beauty brands for success in this new world order.

Speakers
Jay Hack
Mira Beauty

Case Studies

These case studies will be available on-demand before the virtual event, coupled with a live Q&A on July 21st.
Session Description

As businesses continue to adjust to the new pandemic economy, certain DTC brands have seen a surge in demand and an expansion of their customer base. Global custom home hair color DTC brand eSalon will share its playbook for how DTC companies can swiftly and strategically pivot their business model in order to not only survive but thrive in the wake of a global crisis. Hear how the company evolved to meet its overnight 10X spike in consumer demand through shifts in production and online communication, all while tackling supply chain slowdowns and operational changes.

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Session Description

Identifying white space in California dispensaries for a brand speaking directly to women, Amy Zunzunegui created a CBD-based skin care brand with plans to launch in April. COVID-19 notwithstanding, Amy moved forward with the launch, and in the process created a brand campaign that infused beauty content from global creators living in quarantine.

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Session Description

Beatrice Dixon shares how she balanced online and physical store in-stock issues, which arose even before the pandemic, and how she’s addressing her brand’s rapid growth, which shows no signs of slowing down.

Speakers
Beatrice Dixon
The Honey Pot Company

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Session Description

Tula tapped into its large influencer network during the first half of 2020 to help maintain relationships with consumers, to communicate in an authentic way and to sell without selling. The brand also invested in retaining its sales team to be better equipped to meet the demands of the new virtual consumer.

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Why You Won’t Want to Miss this Virtual Event

Prepare yourself for the new reality:

Be inspired in the new normal by Keynote, Gary Vaynerchuk
Access data released for the very first time from The NPD Group and get a look at the future themes and consumer behavior from Euromonitor and Spate
Gain beauty insights from Post-COVID 19 from Coresight Research and Mira
Get ahead in the latest in marketing technologies
Connect with the best of beauty and partners who can help you move through this time
Know what’s next in beauty from data to trends to retail
Collaborate, network and learn with 500+ experts and peers

Sponsors

Why Sponsor?

Position yourself as a thought leader, and access beauty industry decision-makers through your support of State of the Beauty Industry: Transformed.

As an event sponsor, your voice will be heard and your brand will be visible
at your own exhibitor booth, where you can share content, videos,
special offers and one-on-one chats with event attendees.
Unique exposure through on-demand shared content, sponsored sessions,
moderated breakout groups, and AV inclusion.

By supporting CEW, you support our mission:
to educate, elevate and empower women in the beauty industry.

Tickets & Pricing

Individual Ticket Rate:

Need help justifying your attendance to The State of The Beauty Industry Transformed? Click here for a letter template you can share with your manager.

Member:
$150.00

Non-Member:
$150.00