The Social Media Storefront: Driving Commerce through Content
Social media channels are rapidly transitioning into a point of sale opportunity. Fifty-five percent of consumers made a purchase through social platforms within the past year; and this number is expected to escalate with the introduction of buy-buttons and other reduced friction e-commerce tools. Experts from Instagram, ColourPop, NARS, Huda Beauty and Tribe Dynamics share insights into the future of social selling. Learn how to leverage your brand’s social content as a new storefront.