How did brands like ColourPop, TULA Skincare, and Redken build empires on social media? By putting influencers at the center of their digital strategy. While many brands treat influencer marketing as an add-on, today’s biggest names in beauty, fashion, and lifestyle make content creators an integral part of their brands’ DNA.

Join Brit McCorquodale, Tribe Dynamics’ EVP, as she outlines the strategies million dollar brands are using to dominate conversation on social—and what your brand can learn, and adopt from the best in class.

This session’s key topics include:

• Driving high-impact influencer activity at scale
• Understanding how your influencer program measures up to the competition
• Using KPIs to inform your decision-making, build internal alignment, and validate your brand’s success